Florian Lackner

Hey,
Iā€™m Florian

ā€” a senior UX designer and researcher dedicated to transforming complex problems into intuitive experiences through systematic user research.
Florian Lackner
Research
Design

steve

Steve is the fulfillment platform by niceshops. As a backend application, steve enables shop operators to create inbound deliveries, track orders, check inventory and view statistics.

As the lead designer I was in charge of research, design, the ongoing in-person usability tests and finally of setting up the comprehensive design system.

Created with
niceshops GmbH
Year
2022—2024
steve Dashboard
steve Inbounds
steve create inbound
Concept
Design
Development

niceshops.design

With niceshops.design, we have created a platform that allowed us to both internally and externally share research results, UX guidelines for e-commerce and past events.

This was part of the initiative to increase internal UX maturity.

I was responsible for the concept, design and implementation with the CMS Kirby. Specially designed and developed interactive components support the storytelling and enhance the tangibility of the content.

The blog's design system allows customised articles and a great deal of flexibility, while maintaining a uniform overall appearance.

Created with
niceshops GmbH
Year
2022—2024
niceshops.design Startseite
niceshops.design Startseite
niceshops.design Startseite
Master thesis
Research
Design

User experience in online shops

My Master's thesis on how to create loyal customers and increase conversion rates with outstanding user experiences in online shops.

The aim was to identify and develop user experience patterns for online shops that are as universal as possible.

At the same time, the psychological backgrounds for the various decisions are analysed in order to make them comprehensible. More than 140 different studies and psychological findings from over a century were analysed and summarised for this purpose.

In addition to the printed edition, I have developed a website with interactive elements to make the work both permanently accessible and easier to grasp.

Created with
FH Joanneum
Year
2019
Website
Master Thesis
Master Thesis
Master Thesis
Master Thesis Website
Research
Design
Development

contester

With contester, highlighter tests are easier than ever before. Participants can highlight comprehensible and incomprehensible text passages and comment on them.

In the backend, the individual highlighted passages are displayed on top of each other, making weak points in the content visible at a glance. The comments can be analysed individually.

After we saw a need for such a tool but couldn't find one, we conceptualised, designed and developed contester from scratch.

Created with
Nina Hintner
spare time, passion and energy (no footwork)
Year
2023
contester
contester
contester
Florian Lackner

About

Experience

since 2024
Senior UX Designer and Researcher
Shopreme GmbH
  • Creating the retail experiences of tomorrow.
2019 ā€“ 2024
Senior UX Designer and Researcher
niceshops GmbH
  • Development and establishment of systematic UX research by collecting and organising quantitative and qualitative data.
  • Leading in the design and development of several design systems, including the checkout and the niceshops fulfillment platform.
  • Communication and documentation of UX work within the organisation using a self-developed blog.
  • Increasing UX maturity within the organisation through continuous interactive design workshops and presentations.
  • Development of an optimised collaboration process between developers and designers within Scrum.
2016—2019
Co-Founder
sofresh.digital
  • Development and management of sofresh into a successful agency for digital design.
  • Mainly responsible for design workshops, web design and web development as well as accounting.
since 2014
Freelancer
UX/UI Designer and UX consultant
  • Design and development of numerous websites and online shops.
  • UX consultant for e-commerce projects.

Education

2017—2019
Master of Arts
Interaction Design
University of Applied Sciences, FH Joanneum
2014—2017
Bachelor of Arts
Information Design
University of Applied Sciences, FH Joanneum
2009—2014
Matura
Department of Informatics
Higher technical college, HTBLA Kaindorf/Sulm

Certification

2022—2023
UX Certification by NN/g
Check certificate
  • Courses at the Nielsen Norman Group helped me get even more specialized in the areas of UX research, effective and efficient UX work and UX management.
  • I have completed the courses Measuring UX and ROI, Analytics and User Experience, Design Tradeoffs and UX Decision-Making, Journey Mapping to Understand Customer Needs and Service Blueprinting.

Award

2018
Student UX World Champion
  • Winner of an international competition for design students in the field of UX design. Jury chair was Russ Wilson, Director Cloud UX at Google.
  • In the course of this, I developed a UX concept and design for a comprehensive attention management system and finally a healthcare system for senior citizens.

Skills

Research
Various user research methods such as UX benchmarking based on the HEART framework, quantitative and qualitative usability testing, user surveys, tree testing, card sorting, user interviews, interview based personas, heuristic evaluation, user journey mapping and evaluation of analytics data.
Design
Figma, Sketch, Abstract, Flinto, Adobe CC
Development
HTML5, CSS3, JavaScript, PHP
Process
Scrum, Design Sprints, Design Workshops

Contact